The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off at the Shenzhen World Exhibition and Convention Center in Bao’an District on Thursday with a historic addition: the fair’s first-ever APEC Pavilion. A major highlight of the fair, the pavilion at Hall 10 offers an immersive journey through the diverse cultures of the Asia-Pacific. From Vietnam’s aromatic coffee culture and traditional handicrafts to South Korea’s vibrant animation IPs, the pavilion showcases the creative pulse of APEC economies. Visitors can explore Thailand’s trendy pop-culture blind boxes or delve into the educational world of the “National Geographic” magazine

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