A LIVESTREAM studio built around the Hong Kong Elite Star Football Team was inaugurated at a ceremony in Qianhai on Monday, featuring a star-studded lineup of Hong Kong entertainers including Natalis Chan Pak-cheung and John Chong Ka, chairman of New TV Hong Kong.

The livestream studio initiative responds to national strategies focused on accelerating agricultural and rural modernization, supporting the export of distinctive agricultural products and expanding international trade channels, according to Chong.

Leveraging the coordinated advantages of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the studio will make use of Hong Kong’s role as an international trade gateway and its global communication reach to develop a professional and branded platform for the promotion and sale of agricultural products overseas.

The studio will combine the influence of Hong Kong celebrities with the reach of new media to connect high-quality agricultural products from the Chinese mainland with markets in Hong Kong and other parts of the world. The initiative aims to reduce barriers between production and sales, expand international distribution channels and support rural revitalization through brand building, enabling Chinese agricultural products to reach the GBA and the global market.

The newly launched studio has also established its own premium brand, StarSelect Premium, to promote high-quality agricultural products from China to overseas markets.

The participating celebrities, such as Benny Chan, Ken Chan, Stephen Cheung, and Wilfred Lau, expressed strong support for the development of the livestream studio. The Hong Kong Elite Star Football Team has long been involved in public welfare initiatives, cultural activities and sports-related projects.

The ceremony also marked the opening and the inaugural exhibition of the New TV & Mobius M Art Center, which was jointly created by Hong Kong New TV and Beijing-based Mobius M.

“Mobius M and NEW TV have jointly created this art space in Qianhai because we hope to take advantage of the location where Hong Kong and Shenzhen meet, as well as Qianhai’s open and innovative environment, to communicate Chinese culture and Chinese stories to the world,”said Tian Ye, head of Media Environment (Beijing) Cultural Media Co. Ltd., which owns Beijing Mobius M.

The inaugural exhibition, titled “Re • Bound,” presents the art center as a space where culture, technology, creativity and commercial applications intersect. Tian said that art is a tangible expression of human emotion and an important vehicle for cultural heritage.

The art center was established to promote cultural exchange between Hong Kong and the mainland, take root in the GBA and engage with the global art ecosystem.

As a Hong Kong-rooted new media platform, NEW TV has focused on telling China’s stories and supporting the development of the GBA. Beijing Mobius M is a flagship brand under Media Environment (Beijing) Cultural Media Co. Ltd. Its work centers on contemporary art curation and digital aesthetics. (Wei Jie)