STARWOOD Hotels & Resorts Worldwide, Inc. has announced the debut of its sizzling Aloft brand in Fenggang District of Dongguan.

    Owned by Yitian Group, Aloft Dongguan Dynamic Town marks the first international branded property in Fenggang District located at the junction of Dongguan Dynamic Town and Shenzhen Longgang Central Business District. The hotel is set to elevate and generate social buzz in the local hospitality landscape with signature Aloft brand features.

    “We are thrilled to unveil Aloft Dynamic Town in the up-and-coming area of Fenggang, home to high-tech industries” said Vincent Ong, senior brand director of Asia Pacific Brand Management of Starwood Hotels & Resorts. “With the brand’s passion for live music, design-led initiatives and innovative new technologies, Aloft is ideally positioned to meet the needs of the next generation of travelers; and is set to further enliven Fenggang District.”

    Designed with tech-forward millennials in mind, Aloft Dynamic Town features SPG Keyless — the first truly mobile check-in system alongside 270 urban loft-inspired guestrooms. Each room sports the brand’s signature offerings such as the ultra-comfortable plush signature bed, a rainforest shower, custom amenities by Bliss Spa, and fast and free Wi-Fi. Also, a Plug & Play connectivity panel links to the 43” LCD TV. The hotel also features ArfSM, the Aloft brand’s signature pet-friendly program for dogs under 40 lbs (18 kg), providing an Aloft-branded pet bed and bowl, plus treats and toys.

    Aloft Dynamic Town also presents the perfect venue for guests to mix and mingle, work, or simply relax. The hotel’s signature restaurant, Nook, serves an international buffet and a la carte options. For millennials who prefer fuss-free meals, they can head to Re: fuel by Aloft, the hotel’s 24/7 grab and go venue for light meals, mix-and-match munchies, healthy bites and more.

    Additionally, the hotel’s signature W XYZSM bar offers a buzzing space for guests to enjoy a refreshing cocktail, unwind with on-site recreational amenities such as billiards or table tennis, or catch up-and-coming music acts that are part of the Aloft brand’s signature “Live at Aloft Hotels” music programing. The Re:mix lounge affords another vibrant space for guests to relax or play in a stylish setting, while those that want to keep fit 24/7 can sneak in a workout at the well-equipped Re:charge gym or take a dip at Splash, the indoor swimming pool.

    For energized functions and meetings, Aloft Dynamic Town features “Tactic,” 762 square meters of function spaces, including a 480-square-meter grand ballroom and individual Tactic Meeting Rooms — all equipped with high-speed Internet access and state-of-the-art AV equipment.

    Melody Xu, general manager of Aloft Dongguan Dynamic Town, said: “Aloft Dongguan Dynamic Town injects a chic, modern and tech-forward vibe to Fenggang. It is an ideal base for exploring the always lively city of Shenzhen, as well as for getting down to business in Longgang District. For leisure and business travelers alike, Aloft Dongguan Dynamic Town — and its signature Aloft amenities — is the place to optimize both work and play.”

    The second Aloft hotel in Dongguan, Aloft Dynamic Town is located in the heart of an emerging area that is home to innovative high-tech parks. (SD News)