NICCOLO and Marco Polo Hotels announced recently that they have officially joined Wharf Hotels Management Ltd., the management company name for the hotel group. This marks an exciting new chapter in the company’s evolution, with Wharf Hotels as the trading name for Wharf Hotels Management Ltd.

Headquartered in Hong Kong, and a subsidiary of The Wharf (Holdings) Ltd., Wharf Hotels currently manages 14 hotels in Hong Kong, the Philippines and on the Chinese mainland under the iconic legacy brand of Marco Polo Hotels and the new luxury brand, Niccolo Hotels. Another four hotels are currently under development, which will bring the portfolio to 18 hotels.

In line with its vision to expand their hotel footprint in Asia Pacific, the new name allows for differentiated and defined strategies to be developed for both brands. The naming convention for Niccolo and Marco Polo operating hotels will remain unchanged.

“Wharf Hotels is a unique management identity for Niccolo and Marco Polo hotels which allows us to further strengthen the positioning of our brands and explore new development opportunities,” said Jennifer Cronin, President of Wharf Hotels. Cronin also added, “Marco Polo Hotels are already well established in the region while our new brand, Niccolo Hotels, inspired by contemporary urban chic luxury, will increase from one to five hotels within the next eighteen months, as we continue to secure new opportunities in the pipeline.”

Wharf Hotels, inheriting the Wharf Group’s mission of “Building for Tomorrow,” emanates the spirit of travel and discovery at the core of its namesake brands. Wharf Hotels will be a business entity for usage in corporate contracting, development, talent and other business-to-business platforms.(Tang Li)