HAIER has maintained the lead in the global market share for refrigerators, according to an international market report.
A leading player in home appliances, Haier multi-door refrigerator took a 75.9-percent market share in Germany, which has a long reputation for high-quality manufacturing.
Haier refrigerators are also popular in France and the Czech Republic.
Haier set up a base integrating research and development, manufacturing and sales in Italy, which is where the company’s signature three-door refrigerator originated from.
Haier now has 29 bases and eight comprehensive research and development centers throughout the world.
The fastest-growing brand in the world, Haier refrigerators have 100 million users. The company is also first in world sales volumes for white products and wine cellars.(Martin Li, Yu Feng)
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