A singer whose song “Gangnam Style” became the first Korean hit to top Apple’s music download charts has also worked his magic on his father’s software firm, helping it double in value since singer and dancer Psy burst onto the global scene in July.

Psy’s father, Park Won-ho, is the chairman and controlling shareholder of South Korean semiconductor company DI Corp. The company’s market capitalization has surged to 113.5 billion won (US$101.29 million) on the main Seoul bourse*, making it as of Tuesday the 459th most valuable stock measured by size.

Psy’s “Gangnam Style,” which mocks* the rampant consumerism* of a rich Seoul suburb, went viral on video-sharing Web site Youtube. The video has been viewed more than 267 million times on Youtube since it was released in mid-July.

“The positive sentiment from ‘Gangnam Style’ has attracted investors just because of the fact that the company is owned by Psy’s father and uncle,” said Lee Sun-tae, a researcher at NH Investment and Securities company.(SD-Agencies)