豆瓣电台发布付费版本 每月十元

    Douban.com, one of China’s top social-networking websites, rolled out Douban.fm premium services for paid music streaming* last week.

    Douban said the paid service brings 192Kbps ad-free music streaming to subscribers, but Douban.fm will keep music free for those who put up with the normal adverts. The premium* offering costs just 10 yuan to try out for a month, or 50 yuan to get it for six months.

    He said the team will observe users’ behavior within the premium product so it can be fine-tuned*.

    Douban.fm can be streamed from the website or within its apps for iPad, iPhone, Android, WP and Symbian. Douban explains that a higher quality music stream with no ads is the perfect experience for music fans, but prohibitive bandwidth and licensing costs mean that a paid music sub* is the best solution for now.

    Douban was founded in 2005 and now has over 50 million registered users. The hobby-oriented social network is up against music services from huge Chinese portals such as Baidu. Plus there are more specialist startups like Jing.fm or Xiami to contend with.(SD-Agencies)