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在线翻译:
szdaily -> Culture
Inside Apple
     2013-April-24  08:53    Shenzhen Daily

    Fortune senior editor at large Adam Lashinsky wonders if the success of Apple can be copied or continued following the death of Steve Jobs.

    The author writes clearly and efficiently* but is repetitive* in his analysis of this secretive cultural giant.

    “For years it was an article of faith in Silicon Valley that Apple should not be emulated*,” he writes. His narrative singles out Jobs’ entrepreneurial philosophy and the company’s remarkable post-1997 trajectory* — when it first revolutionized personal computing, then introduced the iPod and iPhone — in trying to discuss such a strategy.

    One problem, as Lashinsky writes, is the company’s cultivated lack of transparency*.

    The basic story of Apple’s revival is well known: After Jobs left his own company due to a corporate struggle, it declined* rapidly in the Internet era. His return in 1997 ushered in* a season of risky corporate paring-down*, followed by a string of* successes.

    Jobs introduced compartmentalization* and hyper-competitiveness to every aspect of the company. For example, his annual “Top 100” meetings were pointedly exclusionary*. Apple as a workplace is portrayed as nearly monastic* in employees’ willingness to sacrifice* their personal lives.

    Lashinsky describes Jobs’ successor Tim Cook as “a Mr. Fix-it who blended in but didn’t take no for an answer.”

    This book is a thorough but flawed* attempt to penetrate* a corporate icon’s blank white shell.(SD-Agencies)

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