Listening to football, noisy restaurants and our favorite tunes on the radio have helped create the perfect shopping music.

    These are some of the top things that help us make better shopping decisions, according to new research conducted by eBay and Goldsmiths, University of London.

    In contrast, crying babies, air conditioners and traffic noise lead us to make bad shopping decisions.

    Consumer behavior expert Patrick Fagan at Goldsmiths said: "Any wine store owner will tell you that playing French music increases sales of French wine, but there is almost no research looking at this phenomenon online. This study has shown us some of the surprising ways that sound can help us make better purchasing decisions when we shop online, and some of the sounds we should avoid."

    Auction site eBay has launched the Sound of Shopping track to celebrate its 15th anniversary.

    The piece of music uses sounds scientifically proven to help people make better shopping decisions.

    According to the research, pop music on the radio make people feel so good that they are more likely to spend without getting "suckered" into bad deals.

    Less than a third made a bad purchasing decision while listening to pop music.

    It revealed that classical music makes people overate a product's quality a little bit.

    Surprisingly, listening to the football commentary while shopping online has led to four out of five people making a rational shopping decision, along with listening to news about the economy.

    We are more likely to part with our money while listening to the buzz of a restaurant because we associate the sound with "quality," it revealed.

    Academics explored how all these sounds affected the purchases by almost 2,000 online shoppers as part of the research.

    Words to Learn 相关词汇

    理智的

    lǐzhì de

    rational

    proceeding or derived from reason or based on reasoning

    嗡嗡声

    wēngwēngshēng

    buzz

    a low, vibrating, humming sound, as of bees, machinery, or people talking

    科学家发现绝佳购物音乐

    足球评论声、喧闹的餐馆声以及收音机里播放的我们最喜爱的旋律可以组成最完美的购物音乐。

    eBay和伦敦大学金史密斯学院的一项新研究发现，这些是帮助我们明智购物的最佳音响。

    相比之下，婴儿的哭声、空调噪音和交通噪音往往会令我们做出糟糕的购物决定。

    金史密斯学院消费者行为学专家帕特里克?费根说：“葡萄酒商店的老板会告诉你播放法国音乐能提高法国葡萄酒的销量，但是目前基本没有研究关注网购行为中的类似现象。这一研究出人意料地揭示了网购时一些音效可以帮助我们更明智地下单，而另一些声音则是要尽量避免的。”

    eBay发布了“网购之声”单曲以庆祝其成立15周年，这首曲子采用了经科学证明能帮助人们做出更好购物决定的声音。

    研究显示，听流行音乐使人心情愉悦，购物时不易上当受骗。

    听流行音乐时，不到三分之一的人做了糟糕的购物决定。

    而听古典音乐则让人略微高估了产品质量。

    出人意料的是，网购时听足球评论和经济新闻让五分之四的人能理性购物。

    该研究同时显示，当我们听到餐馆里人们小声交谈的声音时更容易花钱，因为我们把这种声音和品质生活联系在一起。

    研究者探究了近2000名网购者的行为，看他们如何受到声音的影响。