While beer goggles often end in bad decisions, researchers have found that just enough alcohol can boost creativity.

    One enterprising Danish firm has now created a beer to boost creativity - and even a bottle that ensures you drink the perfect amount.

    Called the Problem Solver, it comes with a scale so you can drink the perfect "goldilocks" amount based on your weight. University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075 percent.

    Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.

    Marketing agency CP+B Copenhagen worked with Rocket Brewing to engineer a beer that claims to enable the average person to reach the desired 0.075 percent. The craft IPA (Indian Pale Ale) has a bottle indicator showing body weights, so the average man can get just the right amount. "The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells," the firm says.

    "It has a refined bitterness with a refreshing finish.

    'The indicator on the bottle makes is easy to find your creative peak."

    However, it does warn the approach does have its pitfalls.

    "Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite," the firm says.

    CP+B Copenhagen managing director Mathias Birkvad said the idea came about when they came across Wily's research.

    "We have often experienced that the best creative ideas, that we have come up with, are not necessarily done within the agency walls, but often at after-hours social gatherings at our local pub," Birkvad said.

    "As an agency we believe that creative thinking can solve any problem. So why not take the idea a step further and use the beer to do something good?"

    Words to Learn 相关词汇

    增加

    zēngjiā

    boost

    increase

    隐患

    yǐnhuàn

    pitfall

    An unapparent source of trouble or danger, a hidden hazard

    丹麦啤酒让你拥有“最强大脑”

    酒醉后的啤酒眼们常常会做出错误决定。然而，研究者们也发现少量酒精可以激发创造力。

    丹麦的一家积极创新的公司已经酿制出一种可以激发创造力的啤酒—还有保证你喝到刚刚好的酒瓶。

    啤酒名为“问题解决者”，包装上有刻度，购买者可以依据自己的体重喝到刚刚好。

    美国伊利诺伊大学芝加哥分校教授詹妮弗?威利最近研究发现0.075%的酒精含量能使普通男性的创造力到达巅峰。

    创造力的顶点状态也就意味着人们能够产生各种奇思妙想，完美地解决问题。

    为了酿造出能让人们到达0.075%理想酒精含量的啤酒，丹麦市场营销机构CP+B Copenhagen和啤酒酿造厂Rocket Brewing展开了合作。这款手工精酿的印度淡啤瓶身标有对应的体重范围，一般人都能够喝进让自己到达创造力峰值的量。

    公司称“问题解决者是手工酿制的印度淡啤，激活味蕾，兴奋脑细胞。”

    “精致的苦涩夹杂清爽的余味。”

    “瓶身刻度能让你轻松找到最佳饮用量。”

    不过，该公司也对可能存在的隐患提出了警告。

    “适度饮酒能激发你的创造思维，但过度饮用可能适得其反。”

    CP+B Copenhagen主管马蒂亚斯?博克瓦德说威利的相关研究结果促使他们研发新啤酒。

    博克瓦德说：“我们有过不少这样的经验，人们最具创造力的时刻并不一定是在办公室，下班后在酒吧社交往往能让人们想出更多好主意。”

    “我们相信创造思维能解决任何问题。所以为什么不进一步利用这个想法，让啤酒发挥奇效？”