Genuine snaps of super-rich youngsters posing with luxury items are paired with staged pics of people with more mundane things — and they’ve helped boost business for KFC. The fast-food chain has seen its already booming business given a welcome boost thanks to a hilarious and innovative advertising campaign that spoofs bragging rich kids.

The campaign, which aims to show you don’t need lots of money to enjoy good food, involved gathering photos of privileged youngsters flaunting their wealth.

Snaps depicting their luxurious lifestyles, showing them posing next to everything from diamond rings to private jets or exclusive sport cars are included.

Fast-food giant KFC then invited Romanian teenagers to send in their own versions of the snaps.

They placed them side by side with the images of rich kids in a parody.

Youngsters, who enthusiastically took part, replaced diamonds with diamond tattoos, lions with cats, infinity pools with inflatable ones and private jets with toy planes.

They then posted the images under the hashtag #distractiepebaniputini, which translates from Romanian to English as “fun with little money.”

It has been hailed as a huge success with KFC’s Smart Menu, a low-priced KFC meal deal, massively popular.

The idea for the campaign was created by marketing agency MRM Romania, based in Bucharest, where the campaign was devised by the chief creative officer Nir Refuah, the copywriter Sandra Bold and the art director Nadejda Ghilca.

土豪少年炫耀奢侈品的炫富照与草根少年的戏仿照对比展示，这个策划帮肯德基实现业绩增长。

多亏这个搞笑又新奇的广告宣传 — 穷少年模仿富二代晒“炫穷照”，原本就生意兴隆的肯德基更是锦上添花。

该广告宣传旨在向大众传达享受美食不需花大钱的信息。为此，该广告收集了大量土豪少年炫富照。

这些照片展现了土豪少年挥金如土的生活：钻石戒指，私家飞机，限量版跑车都是他们拍照的陪衬。

然后快餐业巨头肯德基邀请罗马尼亚青少年模仿这些照片拍摄自己的版本。

这些滑稽的炫穷照和富二代的炫富照一并展示。

此次活动吸引了罗马尼亚青少年的热情参与，他们用钻石图案纹身代替真钻石，用猫咪代替狮子，用充气泳池代替一望无际的土豪泳池，用玩具飞机代替私人飞机。

少年们上传自己的戏仿照片到#distractiepebaniputini话题，这个话题在罗马尼亚语里是“快乐无需大代价”的意思。

这个宣传肯德基“明智之选”低价套餐的广告大获成功。

该广告由一家名叫MRM罗马尼亚的营销公司创作，其总部位于布加勒斯

特。创意来自该公司的首席创意总监尼

尔·勒弗阿、广告撰写人桑德拉·伯德和艺术总监纳德加·吉卡。

    Words to Learn 相关词汇

   【炫耀】 xuànyào flaunt parade or display ostentatiously

    【限量版的】xiànliàngbǎn de exclusive expensive, produced in a limited number