Tie作名词是“领带;平局”,sale是“促销”。Tie-in sale是什么意思呢?请看对话:
A: Let’s have some fun this weekend.
B: I’m very busy working on the sales plan. Perhaps next weekend. Any ideas for boosting our sales?
A: How about a tie-in sale with the movie theater that’s next door?
B: You have taken the words right out of my mouth!
Note: A tie-in sale is a marketing arrangement in which a supplier of a good or service sells it on the basis that the buyer also buys a certain amount of another product. It’s also called tie in arrangement. In the example above, the likely proposal is to reach an agreement with the theater that customers spending a certain sum in the restaurant can have a discounted or free movie ticket, whose cost is covered by the restaurant.
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