ONE Direction has had a big day, fashion-wise. Former band member Zayn Malik hit up the Valentino Spring/Summer 2016 runway show while the four remaining bandmates just released a hilarious ad for their latest fragrance, “Between Us.”
Though his bandmates aren’t taking in high fashion in Paris, they’re keeping plenty busy with their fourth fragrance launch. To kick off “Between Us,” the guys released a minute and a half clip featuring three members going the greatest lengths of the Earth to compile their one-of-a-kind scent. Harry Styles climbs the highest mountain, Liam Payne swims the deepest ocean and Louis Tomlinson travels to space to contribute to the mixture. But it’s Niall Horan’s single tear drop that adds the finishing ingredient.
“As this is our fourth fragrance, we feel like we are really getting the hang of it,” Horan said in a statement. “Not sure we’re pros just yet but the four of us have our own opinions on what looks and smells good, and we all bring something different to the finished product.”
While they may push the boundaries with their off-the-wall ads, it’s all working in their favor: Our Moment reached US$100 million in sales.(SD-Agencies)
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