APPLE said this week that Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be among the headliners at its annual Apple Music Festival in London in September.

    The event was previously known as the iTunes Festival. With the launch of Apple Music, the technology giant has renamed it the Apple Music Festival.

    Apple will make performances available to music fans around the world for free, live and on-demand via Apple Music. The concerts will take place at the Roundhouse. “We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vp of Internet software and services. “The Apple Music Festival is a greatest hits set of 10 unbelievable nights, featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

    Beats 1 is Apple’s first live radio station dedicated to music. With Apple Music Connect, artists can share lyrics, backstage photos and videos or release latest songs to fans directly from their iPhone.

    “The Roundhouse is such a historic venue. There’s always a special energy in the crowd,” said Williams.(SD-Agencies)