Trainer Lee Yida gives a lecture to dealership sales staff during a sales camp at BMW Group Training Center in Beijing on Sept. 9.
At BMW, where deliveries to dealers in China have grown just 1 percent so far this year, this means putting recruits through a sales “boot camp” and turning experienced staff into spreadsheet wonks. The world’s top luxury carmaker this month opened its largest Asia training center in Xi’an City, Shaanxi Province. It is also rolling out online training phone apps and having in-house trainers at dealerships look after basic skills so training centers can focus on teaching more advanced skills. SD-Agencies
|