Meaning:

    “站” means to “stand,” and “台” means “booth.” Originally referring to the situation where someone stands at a booth trying to sell something, this term is widely used figuratively, meaning to “support” or “endorse.” Rather neutral, it appears both in daily conversation and news headlines.

    Example:

    A: 你喜欢的小鲜肉明天要来我们城市。

    Nǐ xǐhuan de xiǎoxiānròu míngtiān yào lái wǒmen chéngshì。

    The handsome hunk you like is coming to town tomorrow.

    B: 你是说吴亦凡吗？他来干什么？

    Nǐ shì shuō wúyìfán ma？ Tā lái gàn shénme？

    Do you mean Kris Wu？ What’s his deal？

    A: 好像是出席市中心的一个商业活动为某服装品牌站台吧。

    Hǎoxiàng shì chūxí shì zhōngxīn de yīgè shāngyè huódòng wèi mǒu fúzhuāng pǐnpái zhàntái ba。

    It seems he will attend a commercial event downtown endorsing a garment brand.