APPLE Inc. won a deal with pop star Taylor Swift to exclusively release a concert video of her recent world tour through its music streaming service, Apple Music, the company and singer said Sunday.

    Swift, who celebrated her 26th birthday Sunday, tweeted a trailer for the “1989 World Tour Live” concert video and said, “Thank you so much for all the birthday wishes. I have a little surprise for you.” The video will air Dec. 20.

    The singer also tweeted that an interview discussing the video would broadcast at 9 a.m. PST (17:00 GMT) on Monday on Beats 1, Apple’s radio station.

    “It sounds like a very, very significant win for Apple,” said John Jackson, an analyst at market research firm IDC in Boston. “It’s on the order of a coup for Apple inasmuch as we all know that Apple is late to this party and the competition is fierce, the market is heavily subscribed with services.”

    Jackson cited music streaming services Spotify and Songza as examples of such competitors. Launched in June, Apple Music is Apple’s attempt to carry its dominance of digital music through its iTunes store into the era of music streaming.

    (SD-Agencies)