A U.K. company’s robe worn by England’s Prince George sold out in minutes after he was photographed in it while meeting U.S. President Barack Obama.

    U.K. company My 1st Years, which specializes in personalized baby gifts, shared the photo of the 2-year-old prince meeting Obama and expressed disbelief as the US$39 robe quickly sold out.

    He met President Barack Obama and First Lady Michelle Obama on Friday evening in a white bathrobe, bearing his name, teamed with blue gingham pajamas and velvet slippers.

    “We can’t believe Prince George wore our robe to meet President Obama! Doesn’t he look adorable?!” the company wrote. “You guys have gone crazy for it & it’s already sold out.”

    Following its overnight success, the company opened a round of pre-orders for the item known as “Prince’s Personalized Gingham Robe,” which features gingham trim and can be personalized with up to 12 characters of embroidery for free.

    Other aspects of George’s wardrobe, including his shoes, also sold out.

    George, who is third in line to Great Britain’s throne, was allowed to stay up past his bed time to meet Obama before his parents dined with the president at Kensington Palace.

    Princess Charlotte may have missed out on meeting her parent’s influential guests (she was already tucked away in bed by the time the Obamas arrived at Kensington Palace). She has her very own bathrobe from the company, bearing her name like George’s but in pink gingham trim.

    (SD-Agencies)