证监会要求券商规范用社交媒体推研报的“网红模 式”，请看本报昨日的报道：

    The securities regulator has ordered brokerages to restrain their staff’s online activity, sources with direct knowledge said, after some were judged to have used attractive women analysts to drum up business.

    Brokerages are struggling to rekindle investor interest after a stock market crash in 2015 and some analysts have become cyber celebrities though their social media campaigns to encourage customers.

    “Stock analysis was a serious business and now it’s started to resemble the entertainment industry,” said Zhang Gang, analyst at China Central Securities.

    报道中的drum up就是“招揽、争取”的意思，例如：

    Manufacturers are offering big discounts to drum up business.

    厂商正提供很大的折扣招徕生意。